Create high quality products that don't harm the planet. We have one planet and one chance. Lets not mess this up. All of our ingredients come from the Earth, we never use synthetic chemicals, and whenever possible, we use fully biodegradable and recyclable packaging.

Formulate our products so that they do as much good for our customers for the lowest price possible. It's time to put an end to greedy companies that put profit before the health and well being of their customers. We will always be honest and fully transparent.

As Ape grows, we will use part of the profits to make the world a better place. Currently we run a non-profit animal sanctuary and donate soap scraps to homeless shelters. We have massive ambitions for future charity work and we can't wait to make them all happen!